Technological innovation is revolutionizing the way companies conduct their lead generation activities. In particular, artificial intelligence (AI) is becoming increasingly central to acquisition processes, thanks to its ability to analyze large amounts of data accurately and quickly, improving the quality of leads generated.

 

This is why T-Direct, a Triboo Group company that deals with lead generation, has decided to strengthen its team with the entry of Davide Franchi, a manager with more than 15 years of experience in the field. A graduate of IULM, he began his career at Tribal Worldwide as Project Manager, and then held roles of greater responsibility in important companies, including ContactLab, Antevenio, Amilon and Site By Site. 

 

The new role of Growth & Innovation Manager includes the expansion of the partner area (publishers and creators) of T-Direct - both quantitatively and qualitatively - and the consolidation of the technological component related to lead generation processes (artificial intelligence, influencer marketing, video performance, etc.), a path started with the proprietary platform Magellano. 

 

"The choice of Davide Franchi as a new member of our team is the result of our constant commitment to the search for the best talents in the industry," Simone Sicuro and Andrea De Marni, Co-Founders of T-Direct, comment in the note: "We are convinced that his experience and expertise related to the world of innovation are fundamental to support the company's growth and to bring added value to our clients, with the aim of strengthening the structure dedicated to our partners, with personalized services, useful resources and support to maximize their performance."

 

 

The entry of Davide Franchi thus represents another step forward for T-Direct in its commitment to offer innovative and cutting-edge solutions in the field of lead generation and digital marketing in general.