MGID and Digital Bloom create a partnership for native advertising
MGID and Digital Bloom have signed a two-year agreement: the multinational pioneer in the field of native advertising has been chosen as the exclusive partner for the supply of the native offer both on the sites of T-Mediahouse, publisher of the Triboo S.p.A. Group, and on the network of sites under concession to Digital Bloom, the Digital ADV concessionaire of the same Group. The partnership will bring the dual objective of the publishers represented by Digital Bloom to deliver increasingly native advertising to offer the user a more engaging browsing experience, and at the same time increase advertising revenue thanks to the high Click-Through Rate (CTR) that they will achieve. With this agreement, MGID, which at the beginning of 2022 inaugurated its first European office in Rome with the acquisition of the majority of the Italian Metup Native Srl, consolidates its presence on the Italian native advertising market. For MGID Italia this strategic agreement is the result of the evolution that MGID Inc. is experiencing, both from a technological, product and management point of view. Precisely thanks to these changes, the conditions for the creation of this partnership arose. “We are very happy to start this collaboration with Digital Bloom and we hope that this partnership will consolidate more and more, generally intensifying the role of native as a cookieless solution in the Italian market“, says Sara Buluggiu, VP Global Publisher Development of MGID. It is a success in Italy strongly desired by the Milanese manager, two months after her entry on the board of MGID. “Thanks to our agreement we will be able to maximize the advertising revenues of our publishers while offering immersive advertising solutions in respect of the user experience”, comments Eva Elena Maria Peroncini, Advertising Director of Digital Bloom.