EPHOTO + SUPERSTUDIO SET: TWINS, HYPERREALISTIC 3D CONTENT SOLUTIONS. WHERE PHYSICAL MEETS DIGITAL.
EPHOTO + SUPERSTUDIO SET PRESENT AN EXCLUSIVE EVENT: TWINS, HYPERREALISTIC 3D CONTENT SOLUTIONS. WHERE PHYSICAL MEETS DIGITAL.
We have always used to imagine that there are seven people in the world similar to each of us. An unknown twin who, a few meters away or on the other side of the world, lives his life unaware of our presence.
Evolving this ancient belief, EPHOTO + Superstudio Set, present an exclusive event, part of the Milan Digital Week 2022 calendar: TWINS, HYPERREALISTIC 3D CONTENT SOLUTIONS.
The presentation will be held, by invitation only, on November 14, 2022 from 6:30 pm, at the iconic location Superstudio 13.
Where physical meets digital. In what reality does our doppelganger reside?
Through constant digital research and the expertise gained in the field of content and event production, the Milan agency and the historic location bring in cutting-edge 3D technology that allows for the experience of both the object and the human figure, resulting in hyper-realistic digital Twins. A process that speaks to the fashion and luxury sector, core business of the two companies, but also to the world of design and communication. A technology that makes it possible to create an interactive 3D-CGI lookbook, with the aim of preserving and preserving the real character of the subject: repeatable millimeter measurement accuracy, faithful colors, realistic textures, non-contact scanning, and completely laser-free requiring no protective devices.
"We are excited about this new division that EPHOTO will introduce to its customers. Being not only present, but also a promoter in the new virtual world, makes us proud as an agency and as a creative reality," says Priscilla Foschi, co-founder of EPHOTO. "Imagining that the real and virtual worlds can come together in a process lasting about 15 minutes, coming almost to merge into a single reality, makes us reflect on the importance of being able to offer an exclusive service-in its technological and process solutions-and innovative, in being there with respect to what the market requires: being present in the future."
"Physical and virtual reality talk to each other, interacting, offering a new way of experiencing the present, beyond time and space. Superstudio believes in a constant connection between physical and virtual reality and aims to create new, unique, exciting and unforgettable experiences, until yesterday relegated to the imagination "says Tommaso Borioli, C.E.O. Superstudio Events "It is absolutely extraordinary, for me, to witness the birth of a technology, so cutting-edge, that it seems to have come from the future. I believe that the uses and applications of this innovative 3D technology, which in a few minutes creates your three-dimensional image to find it elsewhere, are many and many yet to be discovered. Proud to witness this great little revolution with TWINS."
Realizing a dichotomy with the ancient belief of twin and the future vision of digital, the event will develop the concept of dualism: movie quotes and trompe-l'œil finger food, one-to-one presentations, technical moments, with the possibility of testing the new technology, and projections in parallel venues.
THIS IS YOUR TWIN! THIS IS MY TWIN!