Virgin Active strengthens digital strategy thanks to Off360
In order to offer its customers a more complete digital experience, the fitness center chain has engaged the data agency of the Triboo Group to optimize its Virgin Active Revolution platform
As a result of the pandemic, everyone's habits have changed significantly, from work to social relationships to the ways in which we exercise. The inability to play sports in the gym has pushed most people to turn to digital solutions such as apps and streaming sites that they would never have considered before. For this reason Virgin Active, which has always been attentive to the needs of its loyal subscribers and the latest trends, asked the agency Off360 to improve the browsing experience and the Virgin Active Revolution project.
Off360-the Triboo Group's data-driven agency that presents an integrated offering of digital advertising, local marketing, SEO, email marketing & marketing automation, crm and creative services in-house-has signed a three-year contract with the world's most famous fitness chain. The agreement includes full funnel ADV activities, SEO optimization and lead generation activities through the company Triboo Direct.
Through careful data analysis Off360 is able to highlight the brand's strengths and compare them with those of its competitors. There is also a critical analysis of crucial sections of the site to identify in an exploratory perspective areas of focus, issues to be investigated in depth or improving design directions. The goal is to generate awareness around the platform, enhancing the proposed content and improving the overall browsing experience.
"It is a source of great pride for us to be able to collaborate with a brand like Virgin Active on such an innovative platform as Revolution," - comments Alessandro Carniel, Head of Digital Marketing at Off360 - "our performance marketing teams boast a very high specific experience created by working daily with leading clients in sectors such as fashion, luxury, design and FMCG with the sole objective of constantly improving key business metrics such as ROAS and ROI, and this approach based on expertise and concreteness has been fully understood and shared by Virgin Active."