Triboo Group concessionaire offers advertisers Europe's most innovative music streaming platform

The digital audio market is constantly growing and the fruition of content such as music, podcasts, radio programs and audiobooks is now part of everyday life. Digitalbloom - an AdTech company part of the Triboo Group - continues to consolidate and strengthen its positioning in Digital Audio by signing a partnership with eSound Music, which adds to the adv spaces related to digital audio streaming and the established podcast planning offer.

eSound Music, an app developed by Spicy Sparks S.R.L. and now under concession to Digitalbloom, is a global, multiplatform on-demand music streaming service, usable from: mobile, desktop, watch and web. To date, it is considered by its users to be the best free alternative to Spotify. The app plays songs directly from YouTube, in partnership with Google. The meticulously designed app offers the user a smooth and memorable user experience thanks to the inclusion of dozens of features that make it one of the most popular in the world. With about 80,000 new users and more than 15 million listens per day, eSound allows sharing of songs, albums and playlists with friends for free.

The platform relies on the library, which has more than 150 million online music tracks, and more than 3 million users in Italy alone. Thanks to this collaboration, advertisers will be able to plan, according to geo-targeting, social, demographic and interest cluster logics, their audio spot in pre-roll mode within the tracks on the platform.

"Digitalbloom has always offered its clients cutting-edge audio delivery solutions. Today, we are proud to add eSound to our already rich offering of audio content such as: Spreaker, the leading international platform for managing, creating and sharing podcasts, and Fluidnext, for in-store audio campaign sales that can also be monitored through receipt analysis." - comments Giangiacomo Corno, Head of Media and ADV at Triboo Group.