Triboo Group's food magazine expands its audience thanks to a partnership with Italy's first on-demand streaming platform.

 

Agrodolce, a historic food magazine published by Gruppo Triboo - active in the digital sector and listed on Euronext Milan - opens a dedicated channel available for free on CHILI, the first on-demand streaming platform in Italy. Founded in 2012, the tech media company CHILI distributes content in five European countries: Italy, England, Germany, Austria and Poland. In addition to movies and TV series, which can be rented or purchased with the TVOD (Transactional Video On Demand) model, the platform now also offers its users the AVOD (Advertising Video On Demand) service, which allows them to watch movies and many channels for free thanks to advertising.

 

 

Among them is the new Agrodolce channel, which provides a catalog of video recipes selected by Agrodolce chefs and made especially for the platform: from apple tart to grandma's pie, from artichoke and salmon lasagna to turbot ravioli. Lots of recipes to make all courses and please all palates. In addition, the channel provides simple tips that will help the viewer to organize evenings with friends and family with good food and entertainment.

 

"Agrodolce is recognized among the best online magazines dedicated to the world of food&beverage - says Alessandra Ricupero, Chief Commercial Officer of CHILI. - This new partnership allows us to consolidate the relationship of trust with our users, expanding the free offer with an additional channel of selected thematic content. We are confident that the Agrodolce channel on CHILI, a platform born in Italy, a country universally loved for good food as an identifying emblem of culture and union, can intercept the desires of the public."

 

"For 10 years," comments Lorenza Fumelli, director of Agrodolce, "we have been working on the production of video recipes that are as understandable and interesting as possible, starting from the simplest dishes to the most complex preparations. With this new and prestigious collaboration with CHILI we are convinced that we will be able to reach an even larger audience."

 

The Agrodolce channel is available for free at chili.com and on CHILI's Smart TV and mobile APP.