Paris Texas, a Made in Italy footwear brand famous for its iconic boots, has chosen Triboo Digitale for the development of its e-commerce

 

The new store of Paris Texas, an Italian brand founded in 2015 and part of the Baltimore Group - famous worldwide for its iconic boots - is online. To develop the platform, the brand relied on Triboo Digitale, a company part of the Triboo Group that offers e-commerce and consulting solutions through modular services such as technology platforms, store management, customer service, omnichannel and logistics activities.

 

Triboo's team of experts identified Shopify Plus as the most suitable solution for the development of e-commerce that echoes all the characteristics of the brand: contemporary, international and dynamic, like the women the brand targets.  In this way, it was possible to create in a few months a site active in 137 countries, highly personalized both from the point of view of e-commerce and editorial functionalities. Thanks to the expertise gained over the last three years developing international projects, Triboo was selected by Shopify as one of the five Italian agencies accredited as Plus Partner.  

 

The full outsourcing management of the e-commerce, the revision of the User Experience and User Interface with a view to conversion has been entrusted to the Triboo Digitale team, which will also take care of the direct email marketing strategy so as to launch, at an international level, this new digital sales channel.

 

"We are proud to have supported Paris Texas in the implementation of the direct digitization plan. Triboo, one of the few Italian companies that joined the Shopify Plus program, completed the project in less than two months allowing the launch of the sales channel with the full advantage of the peak season. Paris Texas is a Made in Italy brand that links color and style in an innovative way, with a wild and tenacious heart, winning values in which Triboo recognizes itself." - comments Andrea Corno, Head of E-commerce at Triboo Digitale.