Serapian, the iconic leather goods Maison and part of Richemont since 2017, has chosen Triboo as its digital partner for e-commerce management and various digital activities.

Triboo has created a sophisticated Online Boutique, perfectly in line with the elegance that has always distinguished the brand. The site was developed with the Shopify Plus platform, which offers a very high level of customization, support and a series of advanced features that allow for excellent automation. This platform, which is best suited to meet the customer's needs, will be managed by the dedicated store management team. 

Currently, the site is navigable in three languages: English, Italian, and Japanese, however new languages will be introduced in the next phase catering to as many users as possible. Additionally, it was possible to implement Shopify Markets, a cross-border management tool that helps identify, set up, launch, optimize and manage international markets from a single store. This innovative platform, released in 2022, will ensure that the brand can strategically and individually reach a wider international clientele.

"Being able to partner with a Maison like Serapian synonymous for its quality craftsmanship and iconic creations, and support their digital growth, is for the Triboo Group a source of great pride and satisfaction. Our team has worked hard to launch the new store and we are confident that the performance will reflect our commitment," says Manuela Figini, E-commerce Business Director of Triboo.

For the duration of the three-year agreement, the Digital Transformation Factory will provide store management, customer care, graphic design, promotional strategy, email marketing, marketing automation and SEO services.

“Serapian is thrilled to partner with the Digital Transformation Factory. They will support our Maison during this period of fast paced international development by providing a state-of-the-art digital experience to our clients wherever they are in the world”, says Maxime Bohe, Business Strategy Marketing & Communication Director of Serapian.